Collection: Tomo's Lure

Tomo's Lure which is located in Tokyo, Japan, is one of the best handmade lure designers in Japan. Tomoki Yao, founder and lure designer, started lure making when he was a teenager. As he became an adult, he decided to travel the world to fish different species around the world. From this experience, he has gained insight from different lures making and fishing techniques which later became a crucial part of Tomo's success. Tomo's Lure is made with Kiri wood (Paulownia) which is known for its strength and durability. Tomo is a truly gifted lure designer. His design is not only practical but beautiful & finished with one of the best paint jobs in the market today. Tomo's Lure is popular among Japanese monster fish anglers in both freshwater and saltwater. Tomo's lures are 100% handmade by Tomo himself. Not a single process is outsourced. Therefore, supply is always limited which makes them one of the most sought after lure in the JDM market.